how to stand out online

The best thing to do for social media is to be yourself. Let your personality bleed into the lens.

If you want to grow a strong brand or a huge following, stop doing what everybody else is doing.

Stop using the same background music that is “trending”

Stop using the captions that everybody uses

Stop talking about the same topics that every creator talks about

Start talking about the things that matter to you

Start injecting your unique perspective into the world

Everybody has something to say but very few are confident enough to say it

5 months ago I didn't have a following or a community of people that wanted to listen to me.

I’m here now because I wasn’t scarred to put myself online and be myself. The things I talk about and my opinions about life or the stories that were true experiences gave me the edge. No one wants to be themselves, they want to copy what works for other people online and create nothing unique about their brand. Everybody wants to be robots and read from a script or hire a copywriter to create a “viral script” that targets the viewers pain points. Everybody is looking to chatgpt for video ideas.

No one wants to stand out too much

fuck that

My genuine opinion to anyone that wants to win on social media is to be themselves.

When everybody is going one direction, go the opposite.

Create the videos that feel like you

Feel like a human

Feels unique to your life

Talk about your perspectives

Capture moments from your life and your environment

Create the videos that only you can create and you’ll stand out, you will win, you will grow a following, and you will be known for being yourself. Not some kind of “influencer” that has this online persona. It’s 2025 people! The time is now.

The time for authentic moments and connections is the most valuable thing online

because no one is doing it…

-kaulana